0800 numbers for search engine optimisation tracking

Written by Lee

For me the use of an 0800 number for any business looking to increase revenue is a good tactic to use.

An 0800 number is statistically proven to increase call throughput to a business simply because there is no risk to the caller, after all the call is free of charge! It is not costing the caller a bean, it is the company offering the free call service that takes the charge on the phone call.

So how does this work with organic search engine optimisation? If you are using PPC to supplement an SEO campaign it is a great way of providing data as to where business is coming from. This is achieved by simply changing the telephone number which appears on the site depending on your route in.

There is no reason why the number cannot be changed for the various methods a potential client/buyer finds their way on to your site.

With the use of Google Analytics I have definition of how, what and where my online business has come from. I know from speaking to the likes of Zoo Jewellery and Wineware that an inbound phone call is still vital to the ongoing success of their sites. As much as any site looks to answer as many questions as possible, there are those buyers that still like to hear a voice at the end of the line.

So why the 0800 number? Well for the cost of 4p a minute to take an enquiry or possibly a sale from an organic search result is money well spent. If the statistics hold true, the use of an 0800 number should increase inbound calls and enable the business to take full advantage of the natural visibility the site is enjoying or other marketing campaigns.

As 0800 numbers cost nothing to set-up, there are no real budgetary restrictions in applying this level of focus and tracking for your online business. In fact, it is so easy to set-up a free 0800 number that it does not make sense to not do it!

The final collation and balancing of multiple marketing campaigns can then be derived from the call data that is collected from the 0800 number service.

We are blessed that we have a fine client list and recommend the services of one quality client to another. Callagenix are a specialist phone services company that offer multiple services to businesses and are readily available to assist with the set-up of free 0800  numbers and other business phone services.

The free 0800 number service they offer is widely used as are other business phone services such as Fax to Email, Call Diversion and Virtual Switchboards.

Please feel free to find further information on the range  of business telephone products on offer at Callagenix by visiting www.callagenix.com

This entry was posted on Tuesday, January 29th, 2008 at 2:49 pm and is filed under Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.