You may have noticed that Fresh Egg has published a White Paper (How to Track offline Telephone Leads in Google Analytics™). This White Paper represents our desire to share our experience and methodologies in developing CallTrackID™ and contribute to improving and informing industry best practice.
You can download the White Paper here and I’d welcome any comments, questions or observations you have on this blog post.
As web and internet marketers, our role has always been defined as improving our clients’ online business by optimising the relationship between the searcher and website. That’s still true, but increasingly all web marketers need to extend their services beyond optimisation and begin to take at least partial responsibility for the convertability of the traffic streaming to our clients’ websites.
We still need to deliver a core service by providing highly qualified searchers, but now we also need to ensure we have the data that allows us to advise on other related issues. Internet marketing now requires us to comment on usability, information architecture, human and computer interaction, accessibility and much more to ensure that our clients present a website that can successfully aid a searcher through the site and ultimately persuade them to become a buyer.
By producing the paper, we hope to offer to the search industry an insight into our solution to the problem of tracking offline telephone calls and capturing that data using industry -standard tools such as Google Analytics™ that collect other actions and behaviours provoked by a website.
There are bound to be many different ways of collecting, collating and integrating this data, but by releasing exactly how we achieved this, we hope that this service, essential not just to Fresh Egg but to all internet and search marketers, can be shared and improved to become an even more useful and effective tool.
I’d like to express my sincere thanks to David Grace for producing the JavaScript and Andrew Heasman and Vaughan Luke for pulling the backend together and developing a tool that is going to change the way the search industry tracks and measures referral leads forever.
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(3 votes, average: 3.67 out of 5)Client Events, General, Google, Internet Marketing, Latest News, Search Engine Optimisation, Search Engines, Web Design
Adam Stafford
11.06.09
Please can all product enhancements and amends get shared on this blog post. Enjoy the product and call us for any help.
[Reply]
Kate McCullough
07.04.09
Thanks so much for creating this! It came in useful while developing my own internal implementation guide. :o)
Say, I wanted to share this with you: http://www.google.com/analytics/discover_analytics.html#utm_source=DApost&utm_medium=blog&utm_campaign=en_us
I didn’t realize this existed until today! Geesh!
This comment was originally posted on Future Now’s GrokDotCom / Marketing Optimization Blog
[Reply]
John
27.05.09
Well, what can I say?! Thanks for a start! Things just got a lot easier.
This comment was originally posted on Future Now’s GrokDotCom / Marketing Optimization Blog
[Reply]
Bed Man
04.06.09
makes a lot of sense, will also bookmark and share
This comment was originally posted on Future Now’s GrokDotCom / Marketing Optimization Blog
[Reply]
AnalyticsGirl
11.06.09
How to track offline telephone leads in Google Analytics - http://tinyurl.com/CallTrackID
This comment was originally posted on Twitter
[Reply]
leecolbran
12.06.09
Belatedly getting my teeth into the Google Analytics Call Tracking White Paper - http://tinyurl.com/n4f5wj
This comment was originally posted on Twitter
[Reply]
Utility Warehouse
13.06.09
Certainly does make a lot of sense, have saved this as a favourite.
This comment was originally posted on Future Now’s GrokDotCom / Marketing Optimization Blog
[Reply]
andreaswpv
16.06.09
Best Practice for Call Tracking in Google Analytics White Paper http://bit.ly/2N0QDj
This comment was originally posted on Twitter
[Reply]
opleiding
04.07.09
Fabulous post, a veritable feast of very needed GA knowledge. Great title too.
This comment was originally posted on Future Now’s GrokDotCom / Marketing Optimization Blog
[Reply]
opleiding
04.07.09
This is another brilliant hack for non-US webmasters, so you can see which local search engine was used.
http://www.advanced-web-metrics.com/blog/2009/06/04/tracking-bing-in-google-analytics-and-other-custom-search-engines/
This comment was originally posted on Future Now’s GrokDotCom / Marketing Optimization Blog
[Reply]
Linda
05.07.09
The art of maintaining a high Google ranking is becoming more and more of a science.
This comment was originally posted on Future Now’s GrokDotCom / Marketing Optimization Blog
[Reply]
Derby
08.07.09
Just read something interesting, Alterian, a UK software supplier is developing a tool much like analytics but has improved tracking so that you can see every click that an online client makes as they navigate around the site. It then analyses the patterns and makes recommendations for improving the site. I think that this is where analytics is limited, it goes so far but doesn’t really cut the mustard, imho!
This comment was originally posted on Future Now’s GrokDotCom / Marketing Optimization Blog
[Reply]