Our MD Adam Stafford co-presented with our Chairman, James Caan, at this year’s PPA Awards held at the Grosvenor House hotel on June 30th.  It was for just one category – the Fresh Egg sponsored Business Website of The Year.  Comedian Dara O’Briain presented the rest of the evening very ably!   It was a formal ... read the rest of "A Pressing Engagement"

Not so much welcome aboard, but more a case of just couldn’t keep away!  We are delighted to welcome Ed Vinicombe back to the SEO team.  Many clients will know him and his excellent work!   Ed will be working within SEO again on a six months contract which will give him the opportunity to decide ... read the rest of "Welcome Back!"

Early in 2009 Google announced that they would be commencing a brand update, which gave authority sites much more power and rankings in the SERP’s. This has now also filtered through to the UK market. But is it really a good thing? Or have Google made a big mistake?
I understand why Google have done this, ... read the rest of "Is the Google Brand Update Really a Good Thing?"

Design Roadblocks to Spiders
Several design elements, while common, are serious roadblocks to search engines.
Search engines don’t fill in forms
Search engines generally balk at filling in forms, and rightly so. The last thing Google wants is for their crawler, Googlebot, to be off filling in huge orders in shopping carts by accident. That would be annoying ... read the rest of "Designed to be Found – Part 4 - Spiders"

You may have noticed that Fresh Egg has published a White Paper (How to Track offline Telephone Leads in Google Analytics™).  This White Paper represents our desire to share our experience and methodologies in developing CallTrackID™ and contribute to improving and informing industry best practice.
You can download the White Paper here and I’d welcome any ... read the rest of "Sharing Best Practice for Call Tracking in Google Analytics White Paper"

Don’t know about you, but I’m a big fan of Futurama – far superior to the Simpsons.  Although they are both second string to Family Guy.  A show where the best characters are an alcoholic talking dog and an evil megalomaniac baby with a rugby ball for a head.  Genius!

Anyhow, I digress.  In one of ... read the rest of "A User’s On and Offline Experience Must be Consistent"

I wanted to take a minute to contemplate the amazing power of hyperlinks. Now I know what you’re thinking…not another blog post about how links can boost your rankings or drive traffic to your site! Do not fear though, I merely want to discuss the wonder of links as entities in themselves and what they ... read the rest of "The Humble Hyperlink"

We are delighted to welcome Annie Marshall as Human Resources Manager here at Fresh Egg as from today.  As the company continues to expand at an amazing rate, we were keenly aware that we needed to introduce a dedicated Human Resources role to help take us forward.

Annie’s key role will encompass all operational aspects of ... read the rest of "Annie Marshalls Our Resources!"