The SEO industry is forever changing and forever increasing in demand. If you are not active in the industry then you are going to miss out on a whole lot of fresh stuff. The industry changes in an instant so you need to be on top of your game all the time.
Only a few weeks ... read the rest of "No Follow, Do Follow, Lets All Follow Matt Cutts"

Early in 2009 Google announced that they would be commencing a brand update, which gave authority sites much more power and rankings in the SERP’s. This has now also filtered through to the UK market. But is it really a good thing? Or have Google made a big mistake?
I understand why Google have done this, ... read the rest of "Is the Google Brand Update Really a Good Thing?"

We SEOs love a good conspiracy theory. In fact, everyone loves a good conspiracy theory, they’re usually the only interesting thing in the news. I’ve been considering one recently and although there maybe a lack of evidence to prove it at the moment, I felt it was one worth sharing.
Recently we have been seeing some ... read the rest of "Google American Results Conspiracy"

You may have noticed that Fresh Egg has published a White Paper (How to Track offline Telephone Leads in Google Analytics™).  This White Paper represents our desire to share our experience and methodologies in developing CallTrackID™ and contribute to improving and informing industry best practice.
You can download the White Paper here and I’d welcome any ... read the rest of "Sharing Best Practice for Call Tracking in Google Analytics White Paper"

I just read an interesting article on The Register website. They are reporting on an article Richard Murphy did for the Sunday Times:
“Search giant Google has been accused of avoiding UK tax by routing most of its earnings through Ireland. This means it saves about £100m a year by paying Irish corporation tax at 12.5 ... read the rest of "Google accused of UK tax dodge"

I was working honest! I was looking at Voice Recorders when I noticed a change in the way Google are displaying product data in the Shopping Results for Voice Recorder. This may have been going on for some time, but it’s the first time I have seen Google reporting how many stores are selling each ... read the rest of "Google Shopping Results Change"

If you’re in business online, whether it’s a transactional e-commerce site or a ‘brochure style’ website generating telephone contact, how do you know that your leads are converting?
For any web business to be successful, you must have a clear understanding of visitor behaviour.  How they enter and leave the site and how long they spend ... read the rest of "New Fresh Egg Solution Offers Integrated Conversion Tracking"

Fresh Egg is Beta testing a new application that we have created to enable call tracking from your website, and it integrates with Google Analytics.
We have spent a lot of hard work and several months developing the application and working with a telecoms provider to make this happen.
It was the brainchild of Nikki (our SEO ... read the rest of "Call Tracking with Google Analytics"