Archive for Google

Sep
28

Google please clarify - Is Adfero news a blog?

Filed under Google | 1 Comment

Much as though one has to admire Google, I often am left scratching my big baldy head as to the ambiguity of its service from time and time.

Travel Insurance is one of those search terms which seems skewed by…

Sep
16

SERPs Get Personal

Filed under Google, Search Engines | 1 Comment

Personalised web searching is not something new. All of the major search engines have experimented with personalised search but Google is the only current operator to be providing this facility as standard.

What is personalised web searching? This is from Google:…

Jul
22

The Engagement Factor

Filed under Google, Internet Marketing, Web Design | 3 Comments

As Fresh Egg’s Conversion Rate (and all things Usability and Accessibility related) Consultant I write a fair amount of reports based around a great number of factors, ratios, rates and percentages.

Throughout these reports I tend to reference the relevant ratio…