Not so much welcome aboard, but more a case of just couldn’t keep away!  We are delighted to welcome Ed Vinicombe back to the SEO team.  Many clients will know him and his excellent work!   Ed will be working within SEO again on a six months contract which will give him the opportunity to decide ... read the rest of "Welcome Back!"

The SEO industry is forever changing and forever increasing in demand. If you are not active in the industry then you are going to miss out on a whole lot of fresh stuff. The industry changes in an instant so you need to be on top of your game all the time.
Only a few weeks ... read the rest of "No Follow, Do Follow, Lets All Follow Matt Cutts"

Early in 2009 Google announced that they would be commencing a brand update, which gave authority sites much more power and rankings in the SERP’s. This has now also filtered through to the UK market. But is it really a good thing? Or have Google made a big mistake?
I understand why Google have done this, ... read the rest of "Is the Google Brand Update Really a Good Thing?"

Design Roadblocks to Spiders
Several design elements, while common, are serious roadblocks to search engines.
Search engines don’t fill in forms
Search engines generally balk at filling in forms, and rightly so. The last thing Google wants is for their crawler, Googlebot, to be off filling in huge orders in shopping carts by accident. That would be annoying ... read the rest of "Designed to be Found – Part 4 - Spiders"

Keywords
Keywords are not about the META tag. They are the key words that many people will use to find the kind of thing you are offering. They are the words that will come to mind when a potential visitor is looking at the search box and wording the query.
The biggest mistake people make with keyword ... read the rest of "Designed to be Found – Part 3 - Keywords"

Say Hi to Mark Cronin who’s joined us as an SEO engineer.
Immediately before joining the Fresh Egg team, Mark was working in web design and development with Blue Planet in Uckfield and before that he was a plasterer earning loadsamoney.

He studied psychology at the University of Bedfordshire (Luton) and got into the Internet and all ... read the rest of "Making his Mark"

Search Engine Optimisation
Search Engine Optimisation, more commonly known as SEO, is the practice of presenting web content in a manner that is beyond merely accessible to the robotic, automated user-agents that search engines use to crawl and index web documents. SEO uses knowledge of how search works in order to add some appeal and preference.
While ... read the rest of "Designed to be Found – Part 2"

You may have noticed that Fresh Egg has published a White Paper (How to Track offline Telephone Leads in Google Analytics™).  This White Paper represents our desire to share our experience and methodologies in developing CallTrackID™ and contribute to improving and informing industry best practice.
You can download the White Paper here and I’d welcome any ... read the rest of "Sharing Best Practice for Call Tracking in Google Analytics White Paper"