You may have noticed that Fresh Egg has published a White Paper (How to Track offline Telephone Leads in Google Analytics™).  This White Paper represents our desire to share our experience and methodologies in developing CallTrackID™ and contribute to improving and informing industry best practice.
You can download the White Paper here and I’d welcome any ... read the rest of "Sharing Best Practice for Call Tracking in Google Analytics White Paper"

Most designers and developers think that Internet Explorer is the biggest used user-agent online. However, while over 80 percent of your visitors may use Internet Explorer, the fact remains that over 90 percent will first discover a site via search. Have you designed for the all-important user-agent of search?
Think you already have? Perhaps you are ... read the rest of "Designed to be Found – Part 1"

Bada Bing!
There’s a new search engine in town, and it’s got its sights fixed clearly on removing Google as the Don.
May I introduce you to bing, Microsoft’s latest attempt at gaining market share in the search market. The question is whether this latest offering from the software giant will be anywhere near good enough to ... read the rest of "Bing, Google Killer or Microsoft White Elephant?"

Just had a very interesting meeting with Denise Attrell, general manager of RAM Pumps, who made a very similar point later spookily raised by our very own Ammon Johns.  It’s not the fall, it’s the sudden stop that’s killing off companies! The hardest bit is not shrinking to meet current circumstances, it’s coming out of ... read the rest of "SEO SHOULD BE ON EVERYONE’S MIND"

If you’re in business online, whether it’s a transactional e-commerce site or a ‘brochure style’ website generating telephone contact, how do you know that your leads are converting?
For any web business to be successful, you must have a clear understanding of visitor behaviour.  How they enter and leave the site and how long they spend ... read the rest of "New Fresh Egg Solution Offers Integrated Conversion Tracking"

There is a terrible plague afflicting website owners and SEO bods alike these days - a variant of RSI known as SignOut-itis.  Anyone who obsessively checks their site’s Google rankings will recognise the symptoms:

Googling your primary keyword for the 100th time this week
Letting out a yelp of excitement when you discover you’ve moved up to ... read the rest of "How to Disable Personalised Search in Google"

Considering Microsoft cannot sort their search offering ‘Live’ out. I find it quite amusing they were offering advice to the search community especially when it goes against the guidelines of Google.
Link exchange is for many still a way of gaining links, given the technique is as old as Donny Osmond and flatter than John Sergeants ... read the rest of "SEO Advice from Microsoft, do link exchange!"

Software giant Adobe has helped both Google and Yahoo reveal previously hidden content from flash files to the search engines. As we know search engine already do index static text within flash file formats.
This technology will enable millions of pre-existing RIAs using flash technology will be search-able without any additional optimisation . Google has by ... read the rest of "Google and Yahoo now seeing more flash!"