Design Roadblocks to Spiders
Several design elements, while common, are serious roadblocks to search engines.
Search engines don’t fill in forms
Search engines generally balk at filling in forms, and rightly so. The last thing Google wants is for their crawler, Googlebot, to be off filling in huge orders in shopping carts by accident. That would be annoying ... read the rest of "Designed to be Found – Part 4 - Spiders"

Keywords
Keywords are not about the META tag. They are the key words that many people will use to find the kind of thing you are offering. They are the words that will come to mind when a potential visitor is looking at the search box and wording the query.
The biggest mistake people make with keyword ... read the rest of "Designed to be Found – Part 3 - Keywords"

Search Engine Optimisation
Search Engine Optimisation, more commonly known as SEO, is the practice of presenting web content in a manner that is beyond merely accessible to the robotic, automated user-agents that search engines use to crawl and index web documents. SEO uses knowledge of how search works in order to add some appeal and preference.
While ... read the rest of "Designed to be Found – Part 2"

You may have noticed that Fresh Egg has published a White Paper (How to Track offline Telephone Leads in Google Analytics™).  This White Paper represents our desire to share our experience and methodologies in developing CallTrackID™ and contribute to improving and informing industry best practice.
You can download the White Paper here and I’d welcome any ... read the rest of "Sharing Best Practice for Call Tracking in Google Analytics White Paper"

Don’t know about you, but I’m a big fan of Futurama – far superior to the Simpsons.  Although they are both second string to Family Guy.  A show where the best characters are an alcoholic talking dog and an evil megalomaniac baby with a rugby ball for a head.  Genius!

Anyhow, I digress.  In one of ... read the rest of "A User’s On and Offline Experience Must be Consistent"

Nooooo, it can’t be Friday already?
The Bank Holiday weekend came and went (too quickly) and yes I was actually able to get a couple of bbq’s going in the spring sunshine. Following on from last Friday’s post, it seemed fitting to talk about the last week of May.
This week has flashed by, and whilst ... read the rest of "The last week of May 2009"

I have never had a love of AOL - ever since the world was bombarded with the weak offering from America Online back in the late 90’s I have to say that I have never embraced the then Internet giant.
Seriously flawed is one expression that springs to mind when AOL is brought into a conversation.
AOL ... read the rest of "AOL to become a leading Internet company?"

It was Fresh Eggs’ 9th Birthday on Friday, I can’t believe how quick it has gone! Being nine years old in this industry is an achievement in its self - we are no longer the new kids on the block…! In fact, as far as SEO and website design companies go - we are now ... read the rest of "Happy Birthday!"