SEO Job Vacancy at Fresh Egg

Written by Adam Stafford | Filed under Internet Marketing, Search Engine Optimisation | No Comments

We are interested in receiving CVs from people who are interested in a SEO career at Fresh Egg. Please either call Adam Stafford on 01903 24 77 88 or email adam(at)freshegg.com

James Caan Shares the Passion with Fresh Egg

Written by Allanb | Filed under Client Events, General, Google, Internet Marketing, Latest News, Web Design | 2 Comments

Fresh Egg had a hugely successful Sussex Enterprise Show on October 14th at the Brighton centre. Aside from a host of very good business leads, our MD Adam Stafford also got a one-to-one session on the stand with lead conference speaker, James Caan!

CEO of private equity firm Hamilton Bradshaw, James Caan has been building and selling businesses since 1985, when he founded executive headhunting group Alexander Mann (and later co-founded Humana International) He grew Alexander Mann into a firm with a turnover of £130m and operations in 50 countries before selling it in 2002. In 2004 James Caan set up Hamilton Bradshaw, specialising in buyouts, venture capital, turnarounds and real estate investments and development opportunities.

Recognised in the business community as a real entrepreneur - he’s gained the BT Enterprise of the Year award for outstanding success in business, was named PricewaterhouseCoopers Entrepreneur of the Year 2003, graduated from the Advanced Management Program at Harvard Business School and won the Entrepreneur category in the Asian Jewel Awards – James Caan shot to real celebrity in 2007 when he joined the panel of cult BBC show Dragon’s Den.

Adam also attended James Caan’s conference presentation, and was tremendously impressed;
“I always thought James Caan was the most fair and reasonable Dragon on Dragon’s Den. In the flesh he certainly comes across as a very knowledgeable, sincere, humane and inspiring man. His advice and thoughts are also well worth listening to, especially his views that companies need to look at ‘value’ propositions and avoid the “herd” mentality of many UK institutions. He certainly chimed with my own thoughts when he maintained that business is not about a product - it’s about people who create success - and above all, it’s cool to be an entrepreneur.”

You can get more information and background on James Caan on his own website www.james-caan.com – or buy his autobiography, The Real Deal from Brick Lane to Dragon’s Den – which has recently been published. Adam will certainly be first in line for a copy!

Brand Awareness – Creativity is Key

Written by Simon | Filed under General | No Comments

It can be hard for a business to get its message heard in a competitive marketplace. When it comes to raising awareness and promoting your brand and your product, there has never been a time where creativity has been needed so much.

But firstly how important is brand awareness? If you take Coca-Cola as an example, we can see just how invaluable the public’s awareness of a brand becomes. There may be little differences in taste when it comes to Cola flavoured drinks, but the high profile of both Coca-Cola and Pepsi means that they are able to enjoy the lion’s share of the soft drinks market.

As far as getting your name out there, it doesn’t actually have to cost the earth to be heard. A good idea goes a long way, and there are many ways in which you can reach out to a large number of people by inexpensive means.

Red Bull raised awareness of its brand in their early marketing days by leaving empty cans on tables in busy pubs and bars. This can easily be replicated by leaving inexpensive items such as pens or other forms of stationery in coffee shops or on trains during busy commuter times. As their business has grown, Red Bull has begun to sponsor a number of high profile sports team, from the Sauber Formula 1 team to then buying the entire Jaguar Formula 1 team in November 2004.

Sponsorship of a major Formula 1 racing team is not going to be cheap, but sponsoring a local non-league football team is a great way to get your brand out in the public eye.

Just by being a bit creative, you can achieve a good deal of exposure for a good price, through sponsorship, promotional merchandise and just a few good ideas.

Keylogo offer promotional merchandise and branded clothing to help promote your product and brand. To find out more visit www.keylogo.co.uk or call 020 7987 2626.