Sep
25
Written by Allanb | Filed under General, Latest News | 1 Comment
Forever Crystal, Derbyshire-based distributor of the finest quality contemporary lead crystal glassware, has chosen Fresh Egg to add sparkle to its website performance. Fresh Egg will manage an ongoing Search Engine Optimisation (SEO) campaign designed to drive traffic to the site (www.forevercrystal.co.uk).
Most Forever Crystal products are hand-cut and polished using traditional techniques to produce beautiful wine glasses, champagne flutes, tumblers, ice buckets, jugs and decanters, wine bottle coasters, crystal vases and bowls, and candle holders.
David Cooper, founder and Managing Director of Forever Crystal, investigated a number of SEO agencies before selecting Fresh Egg: “They were evidently very knowledgeable and professional and had an impressive track record in helping businesses grow online. Above all though, Fresh Egg demonstrated a thorough understanding of my business and how to deliver results. So far, those results have more than justified my decision to go with them.”
Sep
19
Written by Allanb | Filed under Latest News | No Comments
Fresh Egg has been selected by Liberty to handle online marketing for the iconic store’s newly launched e-commerce website.
Fresh Egg will manage Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertising for the Liberty website, which will allow customers to easily access and order the prestigious product range that is supported by the famous London department store.
Fresh Egg provided SEO consultancy on the initial build (completed by Lightmaker Manchester and BT Fresca) in order to ensure design was optimised for search. The ongoing SEO and PPC campaigns are focused on delivering specific traffic to the e-commerce store to drive sales across its diverse range of products. In addition to the SEO and PPC campaigns, Fresh Egg developed the Liberty blog http://blog.liberty.co.uk, which will be used to inform visitors of the latest news, events and offers associated with the website and store.
According to Guy Hipwell, Director (Internet / Merchandising / Supply Chain), Liberty:
“We chose Fresh Egg as we felt they could deliver a flexible campaign in association with our existing providers. We were also impressed with the company’s track record for developing successful businesses online in conjunction with a very strong SEO offering.”
Sep
18
Written by Allanb | Filed under General | No Comments
Calling time on greenwash
Increasing pressure for green credentials will create a significant cost for UK business unless organisations get their asset registers in order, says Karen Conneely, Group Commercial Manager, Real Asset Management.
Assessment of environmental practices and reporting is certainly on the increase for business and generic statements about green strategies – from procurement to recycling, carbon footprint to flexible working – will not suffice in the long term: organisations will have to prove their commitment through information transparency and auditable policies.
At the heart of such transparency will be consistent, detailed information about the life cycle of every asset - from country of origin through maintenance schedules to final disposal.
Existing green policies such as the WEEE directive and measuring carbon footprints assume a level of asset management far beyond that achieved by the majority of UK business. How many UK businesses can accurately identify the location of their WEEE equipment within the organisation and confirm when it was purchased and from whom? By linking the asset register to a document management system organisations can create the required audit trail, gaining valuable insight into their own assets and adapting to the ‘green economy’.
