We SEOs love a good conspiracy theory. In fact, everyone loves a good conspiracy theory, they’re usually the only interesting thing in the news. I’ve been considering one recently and although there maybe a lack of evidence to prove it at the moment, I felt it was one worth sharing.
Recently we have been seeing some ... read the rest of "Google American Results Conspiracy"

Search Engine Optimisation
Search Engine Optimisation, more commonly known as SEO, is the practice of presenting web content in a manner that is beyond merely accessible to the robotic, automated user-agents that search engines use to crawl and index web documents. SEO uses knowledge of how search works in order to add some appeal and preference.
While ... read the rest of "Designed to be Found – Part 2"

You may have noticed that Fresh Egg has published a White Paper (How to Track offline Telephone Leads in Google Analytics™).  This White Paper represents our desire to share our experience and methodologies in developing CallTrackID™ and contribute to improving and informing industry best practice.
You can download the White Paper here and I’d welcome any ... read the rest of "Sharing Best Practice for Call Tracking in Google Analytics White Paper"

Don’t know about you, but I’m a big fan of Futurama – far superior to the Simpsons.  Although they are both second string to Family Guy.  A show where the best characters are an alcoholic talking dog and an evil megalomaniac baby with a rugby ball for a head.  Genius!

Anyhow, I digress.  In one of ... read the rest of "A User’s On and Offline Experience Must be Consistent"

I wanted to take a minute to contemplate the amazing power of hyperlinks. Now I know what you’re thinking…not another blog post about how links can boost your rankings or drive traffic to your site! Do not fear though, I merely want to discuss the wonder of links as entities in themselves and what they ... read the rest of "The Humble Hyperlink"

Most designers and developers think that Internet Explorer is the biggest used user-agent online. However, while over 80 percent of your visitors may use Internet Explorer, the fact remains that over 90 percent will first discover a site via search. Have you designed for the all-important user-agent of search?
Think you already have? Perhaps you are ... read the rest of "Designed to be Found – Part 1"

We are delighted to welcome Annie Marshall as Human Resources Manager here at Fresh Egg as from today.  As the company continues to expand at an amazing rate, we were keenly aware that we needed to introduce a dedicated Human Resources role to help take us forward.

Annie’s key role will encompass all operational aspects of ... read the rest of "Annie Marshalls Our Resources!"

Fresh Egg has won the business of Jaz Hotels & Resorts, the specialist provider of four and five-star holidays in Egypt and the UAE, to conduct an aggressive SEO campaign against competition from several larger SEO agencies.  Site design and hosting is being carried out by the Egyptian in-house development team and the new Jaz ... read the rest of "Fresh Egg Wins Jaz Hands Down"