May
29

New Social Site Launches Dizzed.com

Written by Musa | Filed under Latest News | No Comments

Dizzed

Dizzed.com has officially launched with the revolutionary dizzy vote and dizzed talent. Run by users and talent.

It is an amazing new user generated social site which concentrates on people reading the storys rather than just voting things that have not been read.

What is the Dizzy Vote?

The dizzy vote feature is a feature that does not concentrate its priority on getting people to vote, the whole aspect of news and information is to read it. Fed up of user generated sites where people just click the vote button and do not even read the information you have put infront of them? Dizzed.com will only apply a vote to your story once the user has clicked onto the news site giving them more chance of reading your story fully, if they then feel that they dont want to offer a vote for the story thats fine just unvote it.

Dizzed Talent

Dizzed Talent is our revolutionary talent spool, Everyday one of the editors will search through the upcoming talent spool. Whether you are a singer, comedian, dancer, juggler or any sort of talent that is looking to get yourself established then here is your chance. Submit the URL of your talent video or your myspace or youtube page etc to the talent spool area if it is believed to be good enough it will get promoted to the homepage giving you the exposure you deserve. Get yourself heard!

May
29

The Long Tail And The Big Head

Written by Ammon Johns | Filed under Internet Marketing | 1 Comment

Two huge sea-changes in Search Engine Optimisation (SEO) have become obvious over the past two years. One of them is the buzzword of the last couple of years - the Long Tail of search. Like many things, its a bright new word for an old concept - niche marketing. However, just because everyone is talking about it does not mean that everyone understands it.

The second of those big changes is far less trumpeted, less buzz-laden, but is part of the same process of evolution and maturing in the field of SEM. The second big change is in teaching SEO and Internet Marketing. Companies that once focused solely on selling you some fish are now devoting serious resources and attention to selling you lessons in fishing.

This in itself, like niche marketing, is a prime example of marketing - produce what you can sell.

Some of the most dedicated readers might remember that I mentioned the early indication of this shift in focus over a year ago. That was back when we at Fresh Egg were skipping ahead to offer a very different form of training course - the SEO Internship Training program.

The trend has continued, and now it seems that almost all reputable companies with anything to teach at least offer some form of client training, if not running seminars and courses for a wider audience. Here at Fresh Egg we’ve begun a new wave of workshops for clients, kicking off with our “Blogging for Business” workshop event in Brighton.

Next month I am off to Edinburgh to give a presentation and interact with attendee’s at Jim Boykin’s SEO Class. I am looking forward to that, as I have always enjoyed the educational side of SEO.

Anyway, back to the underlying point…

The common theme here is that SEO is becoming truly holistic. The modern SEM campaign is all about bringing lots of small factors together. It is like a micro-payment system for the effort of SEO. Sharing the work among more people in an organization. Combining the efforts of the clients, the SEO agency, and perhaps even some specialist outsourcing.

Its the long tail from both ends. That lots of small things can combined make much more than the biggest things. Watch the trend, because it has only just started.

May
28

Google broken or Google’s new bid to win the search wars?

Written by Lee | Filed under Google | 13 Comments

Musa (SEO team) found that Google was playing silly buggers with a result this morning.

Here’s what’s happening:

1. Do a search for the term ‘Artflux’

2. Look at the number 3 result (which should be artflux.com)

3. Try clicking the link to Artflux

4. Stay in Google

No click-throughs for Artflux

So a very interesting ploy from Google - Offer the result, but keep the visitor in Google!

We have tried on different systems (Mac and PC), different networks, logged in and logged out and we get the same thing every time.

No traffic is getting through to Artflux, Google is keeping the lot!

Is there something Artflux are not telling us? Have they been bought out by Google? Or is this simply a case of Google getting it wrong for once?

What do you think, have you seen this before?

If so how long will this non-click through state last?

See Google results for Artflux

See Artflux