Nov
08
Written by Vaughan | Filed under General, Latest News | No Comments
We have a great new Anti-Spam product on trial here at Freshegg. The product has been on test since 24th October and so far is proving to be a great success. Apart from the odd teething problem here and there and the odd mac user.
The trial is running until the end of November and is open to any client who may wish to be involved.
If you would like to be a part of the trial, or would like any information on how it works then feel free to e-mail us on support@freshegg.com
Nov
08
Written by Ammon Johns | Filed under Internet Marketing, Latest News | 1 Comment
This morning Rebecca took her direction from Lee Colbran and got into the nitty-gritty of web analytics. We particularly wanted to measure any changes to conversion rates from a new development put into an existing website some weeks back. Analytics are an essentail part of being able to gain, and apply, intelligence in your SEO work, of course.
Meanwhile, the Interns’ desk was finally delivered and assembled. It is a huge thing, custom built, that places the Interns right in the heart of the SEO team area, pretty much equidistant to both myself and to Lee. It is the Lincoln Continental of desks. Only fair, since Rand had equipped Rebecca with a laptop the size of a buick for her time in England. :)
We went over the analytics later, and I was quite disappointed to note no real difference to conversion rates from our development. We are now devising further tests to determine whether this is due to the demographic (mainly an older audience) or due to insufficient implementation. Another learning exercise, for us all.
Tomorrow Rebecca is coming with me back to London to consult with a client. I carefully picked this session for her as it is on a topic she knows very well indeed, and can speak about herself, with me there to help it along and guide the session. She may be a little nervous, but if I wasn’t sure she was ready and able, I wouldn’t have arranged it.
On a lighter note, Jaimie’s Geek Guide to Rejection was one of the highlights of my day today.
Nov
07
Written by Ammon Johns | Filed under Internet Marketing, Latest News | No Comments
Today we begin Rebecca’s SEO Training Internship. Rebecca is already fairly experienced in many aspects of working in an SEO company of course, through her time at SEOmoz. So we are starting her off right away with the topic of SEO Business Models and Commercial SEO Practices.
In that way, Rebecca can straight away learn what the differences in our companies may be, and the how and why of those differences. This should help greatly in putting all else she learns here into context. It enables Rebecca to adapt things to other business models, and even to see which services or practices may not fit all business models.
For someone at Rebecca’s level, already with experience inside an SEO agency, this is what I consider a relatively easy start to settle in. But importantly, it will show right from the start that we are holding nothing back.
Not that everything was easy for Rebecca today. Her desk hadn’t been delivered and assembled, though thankfully it wasn’t essential today as she spent the first half of the day in our meeting room, and the afternoon at my desk seeing how I answer the enviable question that a client posed of how to best allocate a £1.5 million online marketing budget for next year.
She has certainly taken a lot of notes today. Just as well too, because next week she’s coming with us to pitch our proposal on that spend. Not that she’ll have time to get nervous about making the pitch. Tomorrow she’s working on analytics, measuring the impact to conversions of some usability and psychology adjustments made to a site a few weeks ago. She’ll be presenting her findings when that client comes in for their monthly meeting later on. On Wednesday she’s coming with me to London to give a consultancy to a client.
It is important to do things this way. Some things are only truly learned through practice and application.
Wax on. Wax off. Paint the fence.
We are not at all the only ones to be excited at how this will all work out. Kim and David seem quite interested too.
